EXCLUSIVE: Absolut and Sprite continue tie-up with Watermelon RTD

• Product: Absolut Vodka Sprite Watermelon
• Supplier: Coca-Cola Europacific Partners
• ABV: 5%
• RRP: £2.29
• Available: now

Coca-Cola Europacific Partners (CCEP) has extended the partnership between Sprite and Absolut Vodka with the launch of a Watermelon ready-to-drink (RTD) variety.

The new product is currently listed at Bestway Wholesale with an RRP of £2.29, delivering a margin of 36.73% when bough at its current promotional price.

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Listings are also visible at supermarkets including Sainsbury’s and Waitrose, and online retailers including Drink Supermarket and The Bottle Club.

Its launch comes on the footsteps of major RTD launches this year from Jack Daniel’s, Cîroc and Smirnoff.

CCEP has been reached for comment about further availability.

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