Ex-international rugby player launches sports drink brand, Savitar

Ex-international rugby player, and current NFL player Lewis Rees Zammit has launched his own energy drink brand, Savitar.

Savitar is a non-carbonated sports performance drink. The range includes pre-, intra- and post workout options. Each variant includes a specific blend of vitamins for each level of activity.

According to Rees Zammit, his goal with the new drink is ““to redefine the sports drink industry by offering a superior alternative to carbonated beverages – one that embodies the essence of athleticism and elevates the standards of hydration”.

Savitar is exclusively being distributed through family-run Welsh wholesaler Castell Howell Foods. Castell Howell Foods delivers to Wales, the Border Counties and the south-west of England.

“We’re delighted to work with Lewis on this launch,” said Haydn Pugh, Castell Howell Foods sales and marketing director. “From the moment he talked us through the Savitar product range, we knew it would be a fantastic addition to our portfolio, bringing something new and exciting to the category. This is just the beginning of a truly great partnership and, as a fellow Welsh business, we’re thrilled to be supporting its route to market.”