• Product: Holie’s
• Supplier: Holie’s
• RRP: £3.50 (Granolas), £3.70 (Mueslis)
• Available: TBC

Dutch cereal brand Holie’s has launched in the UK and is set to roll out across wholesalers later this year.

The healthy breakfast brand is launching initially in Ocado with three Granola lines (Protein Crunch, Low Carb Crunch and Protein Peanut Butter) and three Muesli lines (Chocolate, 4 Nuts and Protein).

It then has plans to further expand into wholesale and convenience later this year.

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The vegan cereal brand contains no added sugar or sweeteners, and claims to be the fastest-growing cereal brand in the Benelux region.

Holie’s co-founder Valentijn Van Santvoort said: “Big cereal brands have been hiding sugar in food that they claim to be healthy, when it’s not. That’s why we’re bringing Holie’s to the UK, to offer consumers a range of cereals that are genuinely good for you, while making sure we never compromise on crunch or taste.”

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