DrinkWell has launched a new range of alcoholic beverages that maintain flavour and ABV but are low in calories and carbs.

The new range includes Lean Brew (4.1% ABV), containing 4g of carbs, zero sugar and 99 calories per can. In addition, DrinkWell has added a red Cinsault variety (11%ABV) to its Traces Wines collection to join its existing zero-sugar Traces Sauvignon Blanc and Rose wine.

The Traces Wines range is suitable for customers who are vegan, coeliac and for those following a low carb diet.

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Tom Bell, founder of DrinkWell, said: “The low- and no-alcohol drinks market has grown exponentially over the past 12 months, options are still limited when it comes to lower calorie, carb or sugar beverages.

“Ultimately it’s all about allowing consumers to make the right decision for them when it comes to their alcohol consumption and providing an alternative option to the mainstream.”

Traces wines and Lean Brew will be available to multiple retailers and wholesalers with a phased direct-to-trade launch taking place throughout the rest of the year.

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