PepsiCo is marking its continued collaboration with the UEFA Champions League with a new on-pack promotion across Walkers Max and Doritos offering shoppers a chance to win two tickets to the 2024 final.

Until 31 March, shoppers can enter for a chance to win the tickets as well as instant £10 cash prizes by purchasing a promotional pack, scanning its QR code, and entering their details and pack code on the website.

They will find out instantly if they have won a £10 cash prize and will automatically be entered into the grand prize draw for a chance to win tickets to the final at Wembley Stadium on 1 June.

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With the Champions League knockout stages taking place from mid-February to May, the supplier says there is a prime opportunity to boost incremental midweek sales by stocking the promotional packs. Football also presents a huge opportunity for retailers to elevate savoury snack sales, as snacking moments increase when consumers watch sport with friends and family.

Fiona Tomlin, chief marketing officer at PepsiCo, said the promotion was “just the first in a jam-packed line-up of football-focused campaigns throughout 2024”.

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