Dole to relaunch and expand canned fruit range

The Dole Sunshine Company is set to relaunch and expand its canned fruit range.

The new range will launch in late August and will consist of three cuts of Tropical Gold Pineapple – slices, chunks and a small chunk cut which the supplier says is unique to the range.

It will also feature a Tropical Fruit Mix variety, containing pineapple, papaya and guava.

Each line will have an RRP of £1 for a 227g can, which the supplier says offers retailers margins of more than 30%.

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Andrew Bradshaw, UK sales director at the Dole Sunshine Company, said: “This smaller range provides the perfect portion size for smaller households and we hope will open consumers’ minds to exotic food adventures at home, such as pineapple on a pizza or in a taco using our new Dole small chunk SKU.

“We know these kinds of ambient products are becoming increasingly popular with consumers at present, as they not only offer good value, but increased flexibility with longer shelf lives, meaning less waste.”

Dole will be supporting the relaunch with sampling, social media, in-store activations and geo-targeted advertising.

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