Weetabix is partnering with Disney on an on-pack partnership marking the animation studio’s 100th anniversary.

The partnership sees a series of Disney and Marvel-inspired packs hit shelves, starting with a ‘100 years of wonder’ Multigrain Hoops pack.

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The supplier hopes to help create in-store theatre with branded pallet drops, PoS and gondola ends to make shoppers’ breakfast shopping experience more exciting.

Al Porter, marketing controller at The Weetabix Food Company, said: “The coming together of these two iconic family brands is a landmark moment for the breakfast sector. Working closely with Disney, we’re excited to be inspiring children’s imaginations right from the very start of the day.”

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