Discos launches Prawn Cocktail PMP and updates pack design

• Product: Discos Prawn Cocktail £1.25 PMP
• Supplier: KP Snacks
• Available: now

KP Snacks has launched Discos Prawn Cocktail in a £1.25 price-marked pack (PMP) format, the first time the flavour has been available outside of multipacks.

The supplier has also updated the packaging of the entire Discos range, to improve standout on shelf and support its growth.

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Available now, Discos Prawn Cocktail’s launch as a standalone PMP comes as prawn flavours in crisps, snacks & nuts (CSN) are worth £154m and are growing by 16% year on year. Additionally, £1.25 PMPs are worth £322.3m and are growing by 10.7%.

Meanwhile, the Discos brand as a whole is growing by 19.1% and its £1.25 PMPs are growing by 33.4%, ahead of the overall £1.25 PMP market.

Pauline Warren, heritage portfolio manager at KP Snacks, said: “By launching Discos Prawn Cocktail outside of multipack format for the first time, we are continuing to expand our PMP range with the right flavours and brands to engage shoppers and drive retailer sales. Delivering great value, PMP formats continue to be a significant growth driver within the category, with £1.25 PMPs accounting for 61% of retailers’ sales.”

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