Diet Coke has turned to its fans for its latest campaign, ‘Love What You Love, By You’, an evolution of its ‘Love What Your Love’ campaign.

The campaign, which spans TV, VoD, outdoor and digital advertising, social media, influencer activity and in-store activations, features quotes and creativity from real Diet Coke fans across the UK.

Coca-Cola to launch Lemon variety

Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners GB (CCEP GB), said: ” Diet Coke is the original sugar-free cola and the number one in Britain , with a customer base so loyal that 32% of its drinkers are not only brand-exclusive but would drop out of cola if Diet Coke wasn’t available.

“We’re therefore confident this campaign will resonate with shoppers and help drive sales for our customers. After all, no one can talk about the Diet Coke brand better than the people who love it most.”

Read more product news