Diageo debuts its Cocktail Collection

• Supplier: Diageo
• Product: Johnnie Walker Old Fashioned Cocktail, Tanqueray Negroni Cocktail, Cîroc Cosmopolitan Cocktail
• Available from: March

Diageo has launched a new trio of premium ready-to-serve cocktails.   

The new portfolio will be available from March in 500ml bottles across grocery and wholesale channels.   

The trio includes a Johnnie Walker Old Fashioned Cocktail (20.5% ABV), Tanqueray Negroni Cocktail (17.5% ABV) and a Cîroc Cosmopolitan Cocktail (17.5% ABV).   

Each cocktail contains five serves and has been specifically created for sharing and social occasions, tapping into growing consumer interest in at-home occasions.   

The Cocktail Collection drinks are to be enjoyed chilled and served over ice.   

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Nin Taank, marketing manager, RTD’s, Diageo, said: “We recognise that consumers are still looking to create quality, memorable experiences at home and The Cocktail Collection innovation in GB provides consumers with the means to easily elevate any occasion. 

“Whether they are hosting a dinner party, having drinks and nibbles with friends or treating themselves with a partner in the evening. The range is set to revolutionise the way people enjoy drinks at home by providing accessible, premium options.  

“The expertly crafted cocktails mean consumers can pour the perfect serve every time with ease.”