Diablo launches outdoor and social media campaign to build on growth

Wine brand Diablo has announced a series of marketing activities throughout February and March to build on its growth.

Having already appeared on Sky Cinema in January and February, it will now appear on 3D-style “deepscreen” advertising across large digital screens, including major London Underground stations, as well as on more than 250 static 6 sheets nationwide.

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Additionally, a video social media campaign will launch across popular online brands including Ladbible and Pubity, focusing on disrupting the “healthier start to the year” mindset and encouraging consumers to indulge in the wine.

The Concha y Toro-backed brand has grown in value by 61% in the past year to be worth more than £17m.

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