Household, health and babycare distributor DCS Group has added more advice and features to its CoreRange.com advice site for retailers and wholesalers.

The distributor has added “XL” planograms for retailers with more shelf space to stock a core and extended product range in the categories.

It has also added new free category advice pages and planograms for the healthier snacking and pet care categories.

According to DCS Group, the website’s traffic in February 2024 was three times as much as three months previously.

Parfetts head of retail, Steve Moore, said: “We use CoreRange.com alongside Unitas Plan for Profit to help define the right range for new stores, giving our retailers the confidence that they can attract loyal shoppers and maximise their sales and profit.”

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DCS Group’s head of insight, Matt Stanton, added: “As a convenience retailer, stocking the right products for a store’s customer base is crucial to growing sales. But with so many choices, picking the right SKUs isn’t always easy.

“We originally launched CoreRange.com because we wanted to help all UK convenience retailers stock the right range to help grow their sales. In the first 12 months, we have been blown away by the response to the website, proving when insight and data is easily accessible, retailers can grow their business.

“This helped us make the decision to improve and update our advice for 2024. The website now offers insights in more categories and provides a wider range of planograms. As the experts in the sector, we are well positioned to give retailers all the information they need to select a best-selling, efficient core range that is right for their store.

“The seven categories we champion are important and contain essential, high-value products that convenience stores should stock. They drive shoppers into stores, both for planned top-up shops and distress missions.”

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