Food and beverage manufacturer, Danone UK & Ireland, has released an online platform designed to provide retailers with category insights, updates and advice.  

The new ‘Danone-The-Go‘ website combines key category trends, downloadable planograms, range recommendations, merchandising advice and top tips tailored to help independent stores.  

Users can access expert advice on ways to grow sales across soft drinks, yogurt, desserts, plant-based drinks and baby feeding categories.  

The platform will be updated monthly, featuring new trends and topics that can help retailers drive sales.  

Pladis launches convenience-exclusive Flipz Cinnamon Bun variety

The website will also allow independent owners to be able contact Danone to organise face-to-face merchandising visits to drive interactions and enhance in-store displays.  

Charlotte Andrassy, head of category development at Beverages & Impulse at Danone, said: “The new website will give our retail partners an improved understanding of the different categories, whilst providing an increased knowledge of all our Danone brands. 

“This launch allows us to provide customers with the best tools to positively help support and help grow their businesses. 

“As a business, we’re also on a mission to bring health through food and drink to as many people as possible.” 

Read more product news