Dairylea has relaunched its Lunchables range under a new name, Lunchers.
The new name brings the range in line with the rest of the Dairylea portfolio, which includes Dunkers, Snackers and Filler Crackers, the supplier said.
Additionally, Lunchers contain less salt and saturated fat than their predecessors, according to Ria Rianti, senior brand manager at Dairylea’s parent Mondelez International.
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“The Dairylea range has been trusted by parents to deliver tasty and convenient cheese snacks for over 70 years, with an incredible 91% brand awareness,” said Rianti.
“Snacking Cheese has been a key driver of category growth over the last number of years, adding £56m since 2020, and Dairylea has contributed significantly to this growth through performance on our core range and innovation.”
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