Dairylea is partnering with Trainline to provide families with discounted train tickets through its ‘Discovery Days’ promotion.
Until 31 May, shoppers will be able to get £10 off family train tickets by scanning QR codes on promotional packs of Dairylea Triangles.
Ria Rianti, senior brand manager for Dairylea at Mondelez International, said: “The partnership is set to be our biggest campaign of the year and gives retailers a valuable opportunity to drive excitement with shoppers and boost sales in the category.
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“The Dairylea range has been trusted by parents to deliver tasty and convenient cheese snacks for over 70 years, with an incredible 91% brand awareness. This makes it an ideal range to activate a partnership like this one, giving families a little something extra in their shopping basket.”
Mondelez will support the promotion with radio, outdoor, social media and in-store advertising.
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