Cadbury is launching its Made to Share range of limited-edition pack designs for Dairy Milk 180g and 95g price-marked packs (PMPs).
There are 12 designs that the confectionery brand says are centred around appreciation for each other, encouraging shoppers to pick up a bar to share with someone they care about.
They feature questions such as “Who pays the subscription?”, “Who drove?” and “Who cooked?” to determine who gets the biggest share of chocolate.
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Each case of 180g and 95g Cadbury Dairy Milk bars will include three different designs from the suite of twelve, giving shoppers a range of designs to choose from.
Cadbury will support the bars with media investment across out-of-home advertising and social media.
Connor Gould, Cadbury Dairy Milk brand manager at Mondelez International, said: “Generosity is at the heart of our brand, so we wanted to make it easier than ever for people say a little extra thank you to those around them in everyday life, and to support retailers to drive sales around the sharing occasion.”
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