Coca-Cola Europacific Partners (CCEP) has launched two price-marked pack (PMP) versions of its popular Costa Coffee ready-to-drink (RTD) range.

The Latte and Caramel Latte 250ml £1.49 PMPs are rolling out this month, in an attempt to help convenience retailers drive incremental sales.

Their launch comes as Costa is the fastest-growing major brand with RTD chilled coffee in independent convenience, up by 46% in value compared to total segment growth of 12.5%.

Now worth £24m in Britain, it also contributes more incremental value sales than any other brand within independent convenience, according to Nielsen figures.

Drive chilled coffee sales with Costa Coffee

Helen Kerr, associate director of portfolio development at CCEB GB, said: “Sales of price-marked soft drinks in independent convenience continue to grow, in fact they were up by 35% last summer in comparison to the quarter before.

“Shoppers perceive them as offering better value which in turn helps to drive sales for retailers. It also offers a point of difference that shoppers can’t get in larger stores. In short, we now want to help convenience retailers to offer visible value on a premium product from the nation’s favourite coffee shop, particularly as the weather improves throughout the year.”

The supplier is supporting the launch with a new campaign called ‘Lift up your Break’, running across social media and outdoor advertising. Convenience retailers also have access to relevant PoS material via My.CCEP.com.

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