Budweiser Brewing Group UK&I (BBG UK&I) is capitalising on the growth of four-packs in the beer category with the launch of Corona 4x440ml in convenience and wholesale.

The supplier says the launch (RRP £6.30) responds to consumer demand both for the format, which is the fastest-growing pack format in impulse, and world beer, which is the fastest growing segment in the off-trade.

Since 2019, consumers have purchased 5% more world beer in comparison to standard lager, and BBG UK&I forecasts a further 8% increase in sales by 2030.

Peroni launches Nastro Azzurro 440ml four-pack for convenience

Corona’s sales have also grown by 38.1% since 2019 and, according to Nielsen figures, it is now the world’s number-one lager.

“We’ve been working closely with our partners to re-evaluate our promotional plans and uncover different ways to increase value so they can capitalise on the popularity of this growing brand.” said Sunny Mirpuri, director for wholesale & convenience at BBG.

“As part of this, we are constantly evaluating consumer sales data to understand what their shoppers are buying and how we can help them boost sales. As the fastest growing pack format in the convenience channel, we’re confident the 4x440ml Corona will be a hit with consumers and customers alike.”

Read more product news