Corona Cero has launched limited-edition packs in support of its global beer sponsorship of the Olympic & Paralympic Games.
The packs display the Olympic rings and carry a promotion offering shoppers a chance to win a range of rewards.
Advice: Get your store ready for the Olympics
Prizes include tickets to the Men’s 200ml final or the Closing Ceremony, as well as trips to Greece and Los Angeles and Corona Cero merchandise.
The partnership comes as Corona Cero has grown its market share across the total trade by 20%, with the low-and-no-alcohol market worth £172m across the off-trade.
Read more product news
Comments
This article doesn't have any comments yet, be the first!