FrieslandCampina has updated the packaging across its core Yazoo 300ml, 400ml and 1l range.

The updated bottles feature “elevated visuals” that increase stand-out on shelf and highlight the brand’s ingredients.

They are also made from 100% recycled PET and are recyclable. Yazoo has also replaced the sleeves with a perforated material that has a pull tab, as well as added tethered caps to reduce littering.

Yazoo launches Thick ‘N Creamy milkshake range

These changes are in line with Yazoo’s aim to have 95% of its packaging recyclable and/or reusable by 2025.

The supplier has also added a “high in protein” splash to cater to the growing segment.

It will support the rollout of the new bottles with social media and paid digital marketing content, as well as in-depot PoS.

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