Coca-Cola is launching a new Lemon flavour in Original Taste and Zero Sugar versions.
Rolling out throughout March, the two variants will be available in 330ml cans and 500ml rPET bottles (plain and price-marked), and 2l (Zero Sugar) and 1.75l (Original Taste) rPET bottles.
They join Coca-Cola’s existing flavoured colas range, which is worth £118m and includes Coca-Cola Original Taste Cherry, Coca-Cola Zero Sugar Cherry and Coca-Cola Zero Sugar Vanilla.
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Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB, said: “Coca-Cola and lemon are a natural combination. Consumers that order Coca-Cola in a pub will be used to seeing it served with ‘ice and a slice’, which for many is the ideal refreshment on a hot summer day. Our new Lemon flavour will help us to bring that iconic pairing into retail, with a full-on zing flavour to deliver a taste that we know consumers will love – with and without sugar.
“Flavoured colas are growing ahead of the total cola segment as consumers look for new twists on their favourite drink, which we’ve seen through the popularity of our cherry variants and other limited-editions. The sub-segment presents a real opportunity for retailers, and we’ll be investing in our range of flavours throughout 2024 to help them make the most of it.”
CCEP will support the launch with a marketing campaign including sampling, out-of-home advertising, experiential, social media content and in-store activation.
Convenience retailers will also have access to PoS kits from My.CCEP.com.
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