Coca-Cola launches Lime variety

• Product: Coca-Cola Lime, Zero Sugar Lime
• Supplier: Coca-Cola Europacific Partners
• RRP: TBC
• Available: now

Coca-Cola is launching a Lime variety across its Original Taste and Zero Sugar variants.

The new citrus flavour is available in 330ml (Original Taste only) and 8x330ml can formats, and 500ml, 1.75l (Original Taste only) and 2l (Zero Sugar only) bottles.

Its launch is intended to build off the success of last year’s Coca-Cola Lemon, which has achieved almost £20m in value sales since launch.

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Flavoured colas currently account for 60% of growth in the colas segment, and Coca-Cola Lime is already popular in other countries where it is available, the supplier said.

Coca-Cola Europacific Partners (CCEP) will support the launch with a multi-million-pound campaign in early 2025, including influencer partnerships, out-of-home marketing, social media and live experiences.

Rob Yeomans, vice-president, commercial development at CCEP GB, said “Flavoured colas are also growing ahead of the total cola segment as consumers look for new twists on their favourite drinks. The sub-segment presents a real opportunity for retailers to drive incremental growth, and we’ll be investing in our range throughout 2025 to help them make the most of it.”

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