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 Product News/Soft Drinks

Coca-Cola giving away music and sport prizes with ‘Endless Summer’ promo

There are 295 tickets to the Euros, summer music festivals and the Olympics up for grabs across Original Taste and Zero Sugar cans and bottles

coca-cola endless summer

Coca-Cola is giving away hundreds of music and sporting prizes via an on-pack promotion across its Original Taste and Zero Sugar variants.

The ‘Endless Summer’ promotion is running until 18 May, giving shoppers the chance to win one of 295 pairs of tickets across UEFA Euro 2024 in Germany, music festivals across Europe and the 2024 Summer Olympic Games.

Ticket winners to any event outside of Great Britain will also receive spending money.

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Participating packs include 330ml single and multipack cans and 500ml PET bottles of Coca-Cola Original Taste and Zero Sugar.

Retailers will also have a chance to win Euro 2024 tickets and spending money via My.CCEP.com, with more details to come in the middle of April.

The supplier will support the promotion with a marketing campaign across paid social media, influencer activity, online TV, digital and outdoor advertising throughout April and May. Retailers can also request PoS and digital assets from My.CCEP.com.

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