Coca-Cola and Oreo to launch limited-edition collaboration

• Product: Coca-Cola Oreo Zero Sugar Limited Edition
• Supplier: Coca-Cola Europacific Partners
• RRP: TBC
• Available: September

Coca-Cola and Oreo have partnered on the launch of a limited-edition zero-sugar collaboration, set to hit shelves this September.

The latest entry into Coca-Cola’s Editions series of limited flavour runs will be available in a 250ml can with a design that nods to both brands. The supplier says it has a Coca-Cola taste with hints inspired by Oreo cookies.

Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB, said: “Coca-Cola Creations limited editions have been a great way to engage new shoppers, getting people excited and talking about our brand, while helping our customers drive sales.

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“In fact, one in five shoppers that bought our Coca-Cola Creations in 2022 were new to the Coca-Cola Zero Sugar brand, and there was a sustained volume sales increase for the overall brand in the months that followed each launch – helping Coca-Cola Zero Sugar to retain its position as the fastest-growing major cola brand by volume in GB retail.”

Cans of the new flavour will come with a QR code which, when scanned, will take shoppers to the new ‘Bestie Mode’ platform made in partnership with Spotify.

They can then sync up music preferences with their friends, generating a Spotify playlist for them to enjoy together. The QR code will also open an interactive map showing where the new launch is stocked.

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