Multi-purpose cleaning wipes brand UltraGrime is looking to expand into retail channels including convenience and wholesale, following success in the DIY and trade sectors.

The brand has found success with listings in stores including B&Q, Travis Perkins, Toolstation, Screwfix and Wickes.

Now it says it is working with wholesalers and convenience stores, alongside supermarkets and forecourts, to give retailers a new household product.

Cif expands multipurpose spray range

With recent Mintel research showing that nearly half of UK consumers spend two to four hours per week cleaning, the supplier believes there are opportunities for growth in the sector.

UltraGrime Clothwipes are plastic-free and 100% biodegradable, and come in recyclable packaging. They are also skin-friendly.

Matthew Rabey, head of sales at UltraGrime, said: “Our product provides an easy everyday cleaning solution to tackle even the most challenging of jobs. Backed up with a multi-channel marketing strategy and a distinctive brand, UltraGrime is retail-ready and poised to help retailers eager to grow category sales through incremental purchases.”

Read more product news