- Product: Cîroc Strawberry Limonade
- Supplier: Diageo
- ABV: 30%
- RRP: £35
- Available: 1 April
Diageo has unveiled Cîroc Strawberry Limonade, a new limited-edition variety of its premium vodka range, ahead of an April launch.
The launch marks the brand’s first coloured liquid, available in a 70cl bottle with a 30% ABV.
Pippa Lewis, senior brand manager at Cîroc Vodka, said: “I’m delighted to launch Cîroc’s first coloured liquid, a shade of pink that mirrors the hues of a Riviera sunset – reminiscent of sun, beaches and lively soirées that define the Riviera experience.
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“A delicious tasting spirit made with vodka distilled five times from fine French grapes infused with strawberry, lemon and other natural flavours, Cîroc Strawberry Limonade can complement any occasion.”
The supplier will support the launch with social media and digital outdoor advertising from April to September.
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