• Product: Cîroc Red Berry RTD
• Supplier: Diageo
• ABV: 5%
• RRP: £2.85
• Available: now

Diageo is set to further expand its Cîroc ready-to-drink (RTD) can range with the launch of a Red Berry variety.

The new flavour brings the premium brand’s top-performing 70cl flavoured vodka bottle to the RTD format, in a 250ml can.

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It follows on from the launch of Cîroc Summer Citrus and Tropical Passion RTD cans earlier this year, which the supplier says have delivered more than £1.2m in retail sales value to the RTD category.

Additionally, RTDs are the fastest-growing segment within the total alcohol category.

Michael Sotnick, Cîroc brand experience manager at Diageo GB, said: “With flavoured vodka worth £28.5m in impulse convenience and the RTD category growing by 7.5% in the convenience channel, there is an opportunity for Cîroc to expand its offering and introduce both new and existing consumers to our ultra-premium flavours in accessible, easy-to-drink formats, helping to elevate a wide variety of consumption occasions from picnics in the park to celebrations with friends and family at home.

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