• Product: Chupa Chups Sour Bites, Chupa Chups Sour Tubes
• Supplier: Perfetti Van Melle
• RRP: 70p (30g), £1.25 PMP (120g), £1.50 (130g)
• Available: now

Chupa Chups is expanding its jellies range with new Sour Bites and Sour Tubes, aiming to capitalise on customer appetites for new formats of sour sweets.

Both new varieties are launching in three formats: a 30g single bag, a 120g £1.25 price-marked pack (PMP) and a 130g bag.

Chupa Chups expands with colour-changing Big Babol gum

Their launch comes as the laces, belts and wands confectionery segment is worth £93m and growing by 18%, while Chupa Chups is currently valued at £17.7m and is in 14% annual growth.

Kim McMahon, brand manager at Chupa Chups, said: “We pride ourselves in launching on-trend innovations, and this range taps into the rise in popularity of sour flavours, appealing to our adventurous young audience looking to experiment with new candy formats.”

The brand is supporting the launch with an original Roblox world, building on its partnership with the game.

Additionally, Chupa Chups Sour Tubes and Sour Bites will be available at GroceryAid’s Barcode Festival today for attendees to sample.

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