• Product: Chupa Chups Advent Calendar
• Supplier: Perfetti Van Melle
• RRP: £6.99
• Available from: World of Sweets, CJ Lang

Chupa Chups has launched its first-ever advent calendar, available to independent retailers via World of Sweets and Spar wholesaler CJ Lang.

The calendar has a mixture of lollipops, jellies and bubble-gum behind its 24 doors, from brands such as Melody Pops and Big Babol.

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Its launch comes as Chupa Chups, which is currently the UK’s number one lollipop brand, has hit a market value of £17.4m, following 8% year-on-year growth.

Last Christmas, Chupa Chups grew ahead of the sweets category, achieving a 15.8% increase in value sales and a 24% rise in unit sales.

Kim McMahon, brand Manager at Chupa Chups, said: “We’ve seen how our brand resonates with consumers, especially during the holiday season, and this advent calendar is the perfect way to continue that momentum. With its broad appeal and unique mix of products, it’s set to be a hit with both existing fans and new customers alike – retailers should stock up now to avoid missing out on this festive fun.”

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