- Product: Chupa Chups Big Babol Magic Cubes
- Supplier: Perfetti Van Melle
- RRP: £1.75
- Available: now
Perfetti Van Melle is expanding its Chupa Chups range with the launch of Big Babol Magic Cubes, bubble-gum which changes colour.
The launch consists of three different coloured tutti-frutti flavoured cubes, each of which changes colour while being chewed.
Chupa Chups adds Green Apple variety to Big Babol gum range
Kim McMahon, brand manager at Chupa Chups, said: “With super playful packaging, adorned with bold graphics and vibrant colours, we know Magic Cubes will make a great addition to any shelf, and aid impulse purchase as consumer curiosity piques.”
The launch comes as the Big Babol range is currently growing by 23%, ahead of the total bubble-gum category at 10%.
The supplier is supporting the launch with a social media campaign.
Read more product news
Comments
This article doesn't have any comments yet, be the first!