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Chupa Chups expands with colour-changing Big Babol gum

The launch consists of three different coloured tutti-frutti flavoured cubes, each of which changes colour while being chewed

chupa chups big babol magic cubes
  • Product: Chupa Chups Big Babol Magic Cubes
  • Supplier: Perfetti Van Melle
  • RRP: £1.75
  • Available: now

Perfetti Van Melle is expanding its Chupa Chups range with the launch of Big Babol Magic Cubes, bubble-gum which changes colour.

The launch consists of three different coloured tutti-frutti flavoured cubes, each of which changes colour while being chewed.

Chupa Chups adds Green Apple variety to Big Babol gum range

Kim McMahon, brand manager at Chupa Chups, said: “With super playful packaging, adorned with bold graphics and vibrant colours, we know Magic Cubes will make a great addition to any shelf, and aid impulse purchase as consumer curiosity piques.”

The launch comes as the Big Babol range is currently growing by 23%, ahead of the total bubble-gum category at 10%.

The supplier is supporting the launch with a social media campaign.

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