• Supplier: Perfetti Van Melle
• Product: Chupa Chups Belts and Laces
• RRP: £1.25
• Available: June

Chupa Chups has stepped into the extruded jellies market with the launch of a new Belts and Laces range.

The range consists of Belts in Sour Mixed, Sour Apple and Sour Strawberry varieties and Strawberry Laces. The whole range is available to convenience from June.

Chupa Chups launches Flavour Playlist XXL lollipop with five-flavour fusion

The range taps into growing demand for sour and fruity confectionery flavours.

Chupa Chups is currently worth £17.7m and is growing by 5%.

The launch is being supported with a social media campaign to target teen shoppers.

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