Premium milk drink brand, Chocomel, has kicked off six months of promotional activity for its latest ‘When Life Gives you Chocomel’ campaign.

It’s campaign involves a TV advert, designed to raise brand awareness, featuring the banner ‘When Life Gives you Chocomel’.

The advert is set to reach 86% of UK adults via TV, cinema and digital platforms, following a media investment of over £5m.

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Jake Rylands, UK brand manager for Chocomel, said: “Our ATL marketing spend in 2023 and 2024 combined has seen us invest over £15m in the category.

“We’ll reach 22 million shoppers from this latest wave of activity alone. ‘When Life Gives You Chocomel’, is all about celebrating individuality, the core of what Chocomel is about.”

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