Pernod Ricard UK has unveiled a limited-edition bottle of Chivas 12 Scotch in collaboration with rapper Stefflon Don.
Inspired by the rapper’s debut album Island 54, the bottle updates Chivas 12’s design with a tropical style reflecting the album’s island theme.
Stefflon Don’s signature will also adorn the bottle in a neon font.
The bottle will be available to convenience retailers from 15 August, at an RRP of £32.80.
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It is the latest in a series of collaborations between Pernod Ricard and popular musicians, following limited-edition Havana Club bottles made in partnership with Skepta and Burna Boy.
Commenting on the launch, Stefflon Don said: “Island 54 is a celebration of the diverse cultures and artists that inspired me on my journey, and this is what our collab is about. It’s more than just whisky and music, it’s about us sharing the same ethos around working together to carve your own path to success and celebrating the melting pot of cultural influences that inspire us to create something unique.”
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