- Product: Cheetos Fiery Jalapeño & Cheese
- Supplier: PepsiCo
- RRP: £2 (105g), £1.49 PMP (70g), 49p PMP (27g)
- Available: now
PepsiCo has launched a Fiery Jalapeño & Cheese variety of Cheetos as part of a major UK relaunch for the US snack brand this year.
The new variety is available now in in a 105g sharing bag (£2 RRP), and two price-marked packs (PMPs) – 70g (£1.49 RRP) and 27g (49p RRP).
Meanwhile, the brand will also be updating its packaging across its existing Twisted Sweet & Spicy range, which is growing by 31.1%. It will also upweight the packs from 65g to 85g.
From April, the new Sweet & Spicy packs will also be available in a 120g sharing bag at £2 RRP (£1.50 RRP when on promotion), an 85g price- marked-pack at £1.49 RRP and a 30g price-marked-pack bag priced at 49p RRP
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Cheetos is currently worth $2.9bn in the US and is the number one puffed snack and number two Gen Z snack brand in the country.
Phoebe Chapman, senior brand manager at Cheetos, said: “Cheetos is an iconic brand in the US, and we see a huge opportunity to bring the same level of energy, innovation, and cultural relevance to the UK market. This relaunch marks the start of a new and exciting journey for Cheetos in the UK.
“We’re confident it will be a hit with shoppers and the available formats will play a strong role across all channels. Retailers who stock Cheetos can expect a high-energy, trend-driven brand that resonates with the Gen Z audience. This is about more than just snacking occasions; it’s about making Cheetos an integral part of daily life and connecting with the next wave of snackers who want to connect with brand culture.”
The supplier will support the launch with media spend, including a TikTok campaign with Gen Z influencers.
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