Cheerios has launched new packaging to showcase the key nutritional attributes of its breakfast cereal range, highlighting its multigrain and high-fibre contents.

Made with oats wheat, and barley, both the Multigrain and Honey cereal varieties contain seven vitamins and two minerals, calcium and iron, to support immunity and help give energy for the day.

New look and flavours for Pom-Bear

The packaging refresh is part of Cheerios broader media campaign, featuring video and social media activations. The campaign aims to highlight the cereal as a nutritious breakfast option.

Sarah Fordy, head of marketing for Cereal Partners UK, said: “The redesign of this family favourite cereal reinforces our commitment to consumers who want a wholesome breakfast option that does not compromise on taste.”

The refreshed packages will be available from September 2024.

Read more product news