Leading independent retailers are starring in KP Snacks‘ latest campaign video raising awareness for Testicular Cancer Awareness month this April.

The video features six retailers – Harj Dhasee, Josh Baker, Arjun Patel, Avtar Sidhu, Raaj Chandarana and Atul Sodha – who are all members of the supplier’s SnacKPartners forum.

It shows the six visiting Dhasee’s Morrisons Daily store in Mickleton, Gloucestershire, and a local pub. They have a playful conversation about the importance of people with testicles “checking their nuts” and demonstrate how to do it.

KP Snacks expands Flavour Kravers with Sour Cream & Chive launch

KP Nuts has also produced limited-edition 250g sharing packs, donating 10p from every pack sold to the Movember foundation, with a target of £50,000.

Commenting on the campaign, Matt Collins, trading director at KP Snacks, said: “Word of mouth is hugely important and influential amongst retailers, so we wanted to create a memorable campaign to make a real difference and remove the stigma attached to talking about testicular cancer. 

“Testicular cancer is the most common cancer amongst young people with testicles, but highly treatable and highly curable when discovered early. Retailers are busier than ever, and we want to remind them to prioritise their own wellbeing while breaking down taboos and getting retailers talking about their health.”

Read more product news