PepsiCo has launched an on-pack promotion across Walkers Max as part of its continued partnership with the UEFA Champions League, offering shoppers the chance to win tickets to the 2025 final in Germany.

Running from 20 January to 23 March across promotional Walkers Max packs in 140g, 70g and 50g sizes, the campaign offers football enthusiasts the chance to win a UEFA Champions League final experience in Munich, Germany, along with UEFA Champions League merchandise.

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There are 1,610 instant win prizes up for grabs, including 1,330 branded hoodies and 280 branded footablls. The grand prize includes two trips to the final in Munich on 31 May, with tickets, travel, accommodation and £500 (or € equivalent) spending money.

To enter, shoppers simply need to purchase a qualifying pack of Walkers Maxand follow the instructions provided.

Wayne Newton, senior marketing director at PepisCo, said: “This promotion positions Walkers Max as the ultimate snack companion for all football occasions and adds some excitement to the crisps, snacks and nuts category while helping retailers to increase sales by driving more snacking occasions by attracting new customers and encouraging repeat purchases.”

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