Walkers is giving retailers three retailers the chance to win a football experience including tickets to the UEFA Champions League final.
To enter, retailers must buy two cases of Walkers Ready Salted 70g PMPs and text FOOTBALL followed by a space, their name, business name and postcode.
Winners will get two tickets to the Champions League final, as well as a two-night hotel stay and transfers to the game and back. They will also get a store makeover, including football-themed PoS.
Rachael Smith, senior marketing manager at Walkers, said: “With the final taking place at Wembley for the first time in eleven years, we knew we had to offer our retail partners something unforgettable to thank them for their ongoing support.
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“Independent retailers are instrumental to the success of the Walkers brand, and we’re thrilled to be able to give them the chance to win big this summer with our exclusive competition.”
The retailer giveaway coincides with an on-pack promo across the core Walkers range offering cash prizes.
Limited-edition packs are available offering shoppers the chance to win £500 every 90 minutes until 14 July.
The packs feature famous current and former footballers: David Beckham, Thierry Henry, Leah Williamson, Gary Lineker and Lionel Messi appear on Legendary Ready Salted, Supreme Prawn Cocktail, Glorious Cheese and Onion, Seriously Salt & Lineker, Crispy Roast Chicken and Sizzling Smoky Bacon packs.
To enter, shoppers must purchase a pack, scan the QR code, then register their details and pack code on the website.
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