Coca-Cola Europacific Partners (CCEP) has updated the pack design for its Jack Daniel’s and Coca-Cola Zero Sugar ready-to-drink (RTD) can.

The supplier says the new design (pictured right), which features a bright red collar at the top of the can, clearly differentiates the variant from the Original Taste variant, to help retailers tap into the opportunity for zero-sugar options.

The collar makes it easier for shoppers to determine which variant is sugar-free at a glance.

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Since launching last year, the Jack Daniel’s and Coca-Cola RTD range has generated nearly £21m worth of sales, with the Zero Sugar variant contributing around 17% of these sales.

Elaine Maher, associate director, commercial development, at CCEP GB, said: “Providing choice is a key part of our growth strategy, and with this packaging update, we’re making that choice much clearer to shoppers. Given that two-thirds of what we sell in GB from a soft drinks perspective is now low- or no-sugar, we know it makes sense to offer the same choice within our alcohol ready-to-drink portfolio. We are confident that Jack Daniel’s and Coca-Cola Zero Sugar represents a significant opportunity for growth, and is now even better placed to reach its full potential.”

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