Coca-Cola Europacific Partners (CCEP) is supporting its recently launched Absolut Vodka & Sprite ready-to-drink (RTD) can with a new campaign, ‘Planned for the Unplanned’.

Live now until August, the digitally led campaign includes social media and influencer activity, and is expected to reach 70% of 18-34-year-olds, the brand’s target audience.

It highlights the drink’s suitability for unplanned occasions at home or outdoors with friends and family.

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Convenience retailers can capitalise on the campaign with branded PoS and digital assets from My.CCEP.com. PoS includes chiller shelf trays and clip strips.

Absolut Vodka & Sprite is also an official bar partner of this year’s Brighton Pride, alongside Jack Daniel’s & Coca-Cola’s full-sugar and sugar-free varieties.

Elaine Maher, associate director, alcohol RTD at CCEP GB, said: “Seventy per cent of alcohol ready-to drink (ARTD) options are consumed within two hours of purchase – so we’re confident that tapping into the idea of ‘unplanned moments’ will resonate with shoppers, as we deliver a bar-quality serve in a convenient format. We therefore recommend that retailers ensure their ARTDS are stocked up in the chiller ready for consumption, after all ‘cold is sold’ when it comes to this category.”

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