• Product: Casillero del Diablo Zero
• Supplier: Concha y Toro UK
• RRP: £6
• Available: December

Concha y Toro UK has launched Casillero del Diablo Zero, a non-alcoholic sparkling wine available this month.

The launch comes as no/low category volume sales are projected to rise by 19.3% this year, according to Mintel.

Nearly half of young adults drink low- and no-alcohol products, says Portman Group

Claire Raine, brands controller at Concha y Toro UK, said: “Almost two thirds of British adults either limit their alcohol consumption, or do not drink alcohol. These trends are being led primarily by younger adults, and we want to make sure we stay relevant and important to everyone. Consumers are now getting used to seeing no/low options from their favourite drinks brands.”

Casillero del Diablo is currently the UK’s number three wine brand by value, worth £214m in retail and growing by 6.9%.

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