Glen’s Vodka has launched the ‘Golden Goal’ on-pack promotion in partnership with the Scottish Professional Football League (SPFL), giving shoppers the chance to win cash prizes and merchandise.

To take part, shoppers can scan the QR code on participating packs to be in with a chance of winning. Cash prizes range from £10 to £1,000. The promotion runs until 6 May across the UK.

Participating packs include Glen’s Original 70cl and 1l bottles and Glen’s Platinum 1l bottles.

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Loch Lomond Group, which owns Glen’s Vodka, is supporting the promotion with outdoor and digital market worth nearly £500,000.

The promotion comes off the back of a successful year for Glen’s, which the supplier said added more value to the UK off-trade in the past 12 months than any other spirits brand, and was also the third-highest value growth contributor in the beers, wines and spirits category, according to Nielsen.

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