Flipz’ new ‘Grab a Grand’ on-pack promotion is its largest to date, according to supplier Pladis.

Live now, the promotion offers shoppers the chance to win a £1,000 cash prize every week until 23 December 2023.

To enter, shoppers need to buy a participating pack and scan its QR code. Participating packs with campaign-specific designs are Flipz Milk Chocolate (80g price-marked and 90G), Flipz Peanut Butter (80g PMP) and Flipz Salted Caramel (90g).

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“Our Flipz brand continues to blow expectations out of the water, having become one of the biggest snacking brand launches in the past five years,” said Kate Howe, brand manager – Flipz at Pladis UK&I.

“With high impulse appeal – especially in the convenience channel, where it’s soared into double-digit growth – its unique sweet, salty and crunchy profile is already tempting over 1.1M households across the nation to tuck in. And we’ve spotted an opportunity to take this to the next level with our latest campaign.”

Pladis is supporting the campaign with a social media campaign.

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