KP Snacks has unveiled its ‘Bank of McCoy’s‘ on-pack promotion, offering consumers and retailers the chance to win cash and stock.

Running across McCoy’s price-marked pack (PMP) and grab bag formats, the promotion gives shoppers the chance to unlock a £100,000 prize vault to win instant cash prizes of up to £1,000 or free crisps.

It is live from 20 January to 13 April. Shoppers can enter the competition by scanning on-pack QR codes and inputting a unique code.

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Retailers also have the chance to win their share of a £50,000 prize vault. A similar scan-to-win mechanic is running across McCoy’s PMP cases throughout the same period.

To support the promotion, KP Snacks will distribute themed PoS kits including dump bins, FSDUs, floor vinyls and shelf wobblers.

Stuart Graham, head of convenience and Impulse at KP Snacks, said: “We’re excited to be getting 2025 off to a strong start with one of our biggest on-pack promotions to date. The Bank of McCoy’s incentive effectively engages both our loyal consumers and valued retailer partners, and we’ve made it easier than ever for retailers to get involved by simply scanning the QR code on product cases.

“McCoy’s is a mainstay of the CSN category as a trusted, recognisable brand and the new promotion will help to drive further brand penetration and boost impulse purchases.”

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