Carr’s adds Caramelised Red Onion line to Melts range

• Product: Carr’s Melts Caramelised Red Onion
• Supplier: Pladis
• RRP: £1.99
• Available: TBC

Pladis is continuing to grow its Carr’s Melts range with the addition of a Caramelised Red Onion variety.

The new flavour is set to roll out to convenience and wholesale later this year, having launched in Waitrose at the beginning of April.

According to the supplier, the flavour is particularly popular among younger, affluent family shoppers who are willing to trade up.

“With this latest flavour, we wanted to capture the essence of a classic cheese board favourite while offering shoppers a snack that can be enjoyed across lots of different occasions,” said Pladis UK&I marketing director Aslı Askman.

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“Currently bought by almost 1.4 million households in the UK, caramelised onion is already a popular flavour when it comes to savoury biscuits. So, it was a natural next step for us to put our own Carr’s Melts spin on it.

“Our experience is that Carr’s Melts flavour innovations bring new shoppers to an already growing category. That’s why we’re thrilled about this latest addition to our range and why we’re confident it will be a hit with our loyal fans, plus anyone looking to elevate their snacking experiences – whether straight from the pack or paired with favourite toppings.”

The Carr’s Melts range is now worth £9.3m in sales, with Caramelised Red Onion joining Original and Cheese varieties.

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