Carling has launched a new on-pack promotion in support of its ongoing partnership with the Emirates FA Cup and Adobe Women’s FA Cup.

Until 29 April, shoppers can scan a QR code on promotional Carling multipacks and enter the code on the inside of the sleeve for the chance to win prizes.

Prizes include seats for up to 10 people in the Carling Box at Wembley stadium for the FA Cup final, tickets in the stand which include a one-night stay at a four-star Wembley hotel and Deliveroo vouchers.

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The promotion will be supported by the ‘Made by our Mates’ campaign, which is expected to reach 81% of UK adults aged 18-54.

‘Made by our Mates’ will see Carling return to cinema screens for the first time in seven years, alongside TV, VoD, outdoor, paid social media and influencer advertising. The brand is also sponsoring TalkSport’s coverage of the two tournaments.

Lee Willett, Carling brand director at Molson Coors Beverage Company, said: “Carling is the lager brand consumers most commonly associate with football, making it perfectly placed to help retailers drive more sales during the tournament. We hope this new on-pack promotion backed by our ‘Made by our Mates’ campaign will help customers engage shoppers and bring even more excitement on match days.”

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