Molson Coors Beverage Company is set to release a limited-edition Carling can to mark the brand’s partnership with the Emirates FA Cup.
The new can design, which features the cup’s trophy, the Wembley Stadium arch and cheering fans, is set to arrive on shelves from 2 October.
Carling will also be providing retailers with themed PoS, including gondola end displays.
It will also be supporting the can launch with consumer-facing social media activity shining a light on the lower-league clubs competing in the competition’s early rounds.
Carling becomes official beer partner of FA Cup
Lee Willet, Carling brand director at Molson Coors, said: “The Emirates FA Cup is among the most magical sporting competitions in the world, and it’s not all about the Wembley final – the qualifying rounds are already underway, and we want to support every club taking part with the launch of the pack.
“Sporting occasions are a massive opportunity for our customers to drive sales and many fans will have each round of the FA Cup earmarked in their calendars. This limited-edition packaging will help retailers build on this excitement and inspire more purchases from excited football fans planning to watch the games with their friends and family.”
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