Carling has brought back its limited-edition FA Cup-themed cans to mark its ongoing partnership with the football tournament.

The cans, featuring artwork of the FA Cup trophy and the Wembley arch are rolling out now across single and multipack formats.

Supplier Molson Coors Beverage Company is also supporting the tie-up with social media activity, as well as sponsorship of Talksport’s FA Cup and UEFA Nations League coverage.

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Lee Willett, Carling brand director at Molson Coors, said: “Carling is the lager brand consumers most commonly associate with football – a reputation we’ve built through our support for every level of the game. The Emirates FA Cup embodies this, open to clubs from the top to the bottom of the football pyramid, making it a perfect partnership.

“The FA Cup is fast approaching which presents a massive opportunity for our customers to drive sales. We hope the return of our iconic limited-edition cans backed by our sponsorship of Talksport’s FA Cup coverage will help our customers excite football fans planning to watch or listen to big games with their friends and family, while leveraging Carling’s footballing heritage.”

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