Product: Strawberries ‘N’ Cream, Cream Soda Pepsi Zero Sugar

Supplier: Carlberg Britvic

RRP: N/A

Available: Now

Carlsberg Britvic is expanding its soft drinks portfolio with the launch of two new Pepsi Zero Sugar flavours—Strawberries ‘N’ Cream and Cream Soda. The new variants are available in selected grocery stores now, before rolling out more widely to the convenience and foodservice sectors.

The launch aims to capitalise on the growing demand for flavoured colas, a segment that has been expanding at a faster rate than traditional unflavoured cola, particularly among younger consumers. Pepsi has previously introduced a range of flavoured options, including Pepsi MAX Mango and Pepsi Electric, as part of its strategy to drive engagement in the category.

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Ben Parker, vice president Commercial Off-Trade at Carlsberg Britvic, said the new products are designed to appeal to Gen Z shoppers and offer retailers an opportunity to increase sales. “This latest launch is an exciting and bold step into the indulgence space and is designed with Gen Z flavour lovers in mind. The treat-inspired flavours will entice shoppers with a new experience and help increase sales in a highly competitive category. We’ll be working with retailers to help make the launch a success, with the aim of increasing footfall and sales,” he said.

To support the rollout, Carlsberg Britvic is providing retailers with point-of-sale materials and free case promotions aimed at driving visibility and consumer interest. The new Pepsi Zero Sugar Treats range will be available in multiple formats, including 500ml price-marked and plain bottles, multipacks of eight 330ml cans, and a 1.5-litre bottle for the Strawberries ‘N’ Cream variant.

Carlsberg Britvic, formed in January 2025, is one of the largest multi-beverage suppliers in the UK, overseeing a range of beer and soft drink brands, including Pepsi MAX, 7UP, and Rockstar Energy, under an exclusive licensing agreement with PepsiCo.

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