Capri-Sun has launched one of its biggest ever marketing campaigns to mark the launch of its Zero added sugar range.

The campaign is set to reach over 400m people and will span across video on demand, out of home, digital and social media activations.

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The campaign is part of Capri-Sun’s brand investment as it seeks to build brand awareness for the new product.

Anke von Hanstein, senior marketing manager at Capri-Sun UK, said: “Our new marketing campaign captures the carefree fun and great taste our Zero range offers with every sip.

“It also marks a significant investment in the brand, as we focus on increasing market share by driving mass awareness and trial among UK consumers.”

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